Ray Lansigan

Ray is a commercial futurist, who finds new sources of growth at the intersection of economic, cultural, and technological trends. With a penchant for growth and varied background of experiences, he seeks to push the efficient frontier for business, the consumer, and the ecosystems around them.

Ray’s remit is to lead Strategy for Publicis Digital Experience – the digital pillar of Publicis Groupe, inclusive of Digitas, Razorfish, as well as specialist agencies and capabilities. He has a dual mandate of grooming the growth posture of the agencies through capability, organizational, and corporate development, as well as guiding clients to realize their own growth potential. Innovation, specifically the application of GenAI to marketing, is also part of his responsibilities. His area of focus is the field of ethics and content provenance. He represents Publicis Groupe on the Steering Committee of the C2PA.

In addition to his agency side roles, he draws from a diverse portfolio of experience ranging from management consulting, marketing, we well as Board work in academia and real-estate. A classically trained economist with degrees from Columbia University and Cornell University, he combines empiricism with experience to provide a unique perspective to the field of marketing.