Peter Verster

Peter Verster has a track record of solving business challenges through strategic technology application and dynamic capability enhancement. He is a commercially minded leader who can analyse complex landscapes and processes to find and build solutions that deliver business value. Peter has held roles including Director of Technology and Global Director of Digital Strategy and has worked with leading industry names, including Adidas, Tesco, and AstraZeneca. He has considerable experience in Digital Transformation and AI, and his book AI for Business was an Amazon Best Seller. Peter is CEO of Northell Partners, part of HH Global, the global leader in responsible marketing activation services. Northell have a proven track record of enhancing organizational efficiency and innovation by transforming data and integrating advanced technologies and AI.