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Jeremy Basset

Jeremy Basset

Founder & CEO, Super Benji

Jeremy is fascinated by emerging technologies and their application to the world of business. With a background in sales and access to leading AI capabilities, Jeremy recently launched Super Benji, an Oxford-based AI startup which is focused on automating business-to-business sales. Prior to entering the realm of tech startups, Jeremy founded Co:cubed, a consultancy which works with the world’s largest corporations to help them re-think their organisational approach to innovation. Co:cubed has now worked with over 50 of the Fortune 100 and connects them to a global network of startups that Co:cubed has built, covering over 12 million innovators.

Prior to launching Co:cubed, Jeremy spent 14 years at Unilever where he was responsible for launching and then leading the Unilever Foundry, Unilever’s platform to engage with startups and innovative companies who can help Unilever pioneer the future. Through the Foundry, over 1500 of Unilever marketers have worked with over 150 startups, bringing innovative technology and an entrepreneurial culture to Unilever.


Originally Australian, Jeremy’s career has taken him from Australia to New Zealand, Singapore he now resides in the UK. Jeremy has a marketing and commercial background, with a degree in Accounting & Marketing, he’s CPA qualified and has an MBA from London Business School.

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