Derek Tufford

Derek Tufford is a leader in the commercialisation of customer-centric strategies, specialising in advanced technology solutions such as AI & SaaS, as well as digital transformation, e-commerce, and personalisation at scale. His expertise extends to optimising retail, financial & airline loyalty programs across the globe, making him a highly respected business consultant in the industry. He has held senior management positions in marketing, strategy, digital, analytics, growth and innovation. As the Chief Customer & Commercial Success Officer at Northell Partners, part of HH Global—the world’s leading provider of responsible marketing activation services—Derek partners with clients to drive growth and deliver organizational efficiency by integrating cutting-edge technologies like AI.