Allison Spray

Allison Spray is the EMEA Chief Data & Intelligence Officer at Burson. In her role, she is responsible for leading multi-disciplinary data & intelligence teams, bringing together the right talent and technology across EMEA to solve client challenges.  She is focused on developing solutions for emerging client needs through the application of data, technology and AI.

Allison additionally leads the London-based specialist data team, which she has built and grown since 2017.

She joined Burson from FleishmanHillard, where she was Director of Insights & Planning and EMEA Research & Analytics Lead. She brings over a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programmes for Fortune 500 brands.

She is a respected industry figure and International Board Director for the International Association for the Measurement and Evaluation of Communications (AMEC). She has spoken on data and insights at numerous conferences, including PR360, ICCO Global Summit, and the AMEC Global Summit, and in 2024 was recognised as Data Professional of the Year for EMEA in the SABREs.

In 2022, Allison was awarded a postgraduate diploma with distinction from the Saïd Business School, University of Oxford, in artificial intelligence for business.